Maximize ROI by optimizing your mailing list!
We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most effective:
Jason McSweeney is the founder and Marketing Mastermind of dream ink. He was recently mentioned as a Rookie on the Rise by the leading promotional products publication. Here is an excerpt published in November 2011 by Advantages Magazine:
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.
The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign? Here are a few tips on promotional product placement for building your brand.
The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share.
While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now be the most affordable and effective medium to promote your brand. Many believe effective web development is the best way to gaining market share in the digital age.
So how will your business benefit from investing in an online marketing campaign with effective web design and development?
Business cards to present or exchange information date back to the 15th century.
More than five hundred years later, the business card continues to be what is often the first opportunity to impress, alienate or engage the audience in your brand identity. What will make yours memorable?
The key to an effective logo design starts here.
Apple’s apple, the Nike swoosh and McDonald’s double golden arches are all logos so simple they transcend the language barrier to communicate an instantly recognizable brand image. FedEx’s creative use of bold fonts and tight kerning has won the “hidden arrow” over forty awards, so what will help your logo stand out? Here are a few tips that are key to an effective logo design:
As you can see from the picture above, the dream ink koozies have been sailing the high seas and spotted in over 9 states! From golf outings to grand opening giveaways and everything in between, one of our favorite summer promotions are custom koozies. Economical foam options and high-quality neoprene (scuba material) give flexibility for budget-concious consumers with over 30 stock colors, including camouflage! There are both can and bottle styles, with or without zipper, and many custom shapes such as the Jersey Koozie and sports themes available.
Marketing your product or service can be a challenge. With so many channels, platforms and content types to promote with, which are the most effective to meet your business goals? Check out Marketing 101 for two of the most important factors to building your brand:
Every year dream ink donates our graphic design service to Gemcom, Inc. We design full color car tags that generate donations for Chicagoland veterans. These are printed on a thin aluminum in the shape of a license plate. The American Pride Car Show takes place in Willow Springs, Illinois at Archer and Willow Springs Avenue. Past events have featured every type of make and model of vehicle, from Pre-war and restored cars to 4×4’s and Street Rods. 100% of proceeds benefit Chicagoland Veterans. We are honored to donate our graphic design service for this great event. Gemcom, Inc. is a custom product supplier to the Fire Suppression industry. You can check out their website (which we also designed!) by clicking www.gemcom.com.
Advantages Magazine recently interviewed Jason McSweeney, President of dream ink, regarding social media marketing for business. While the traditional methods of print and promotions have been his focus the past thirteen years, his research and implementation of social media may be the key for business’ not only to reach more than 500 million monthly users, but to interact and provide customer service, problem resolution, and better products and services overall with one application: Facebook. Here is an excerpt from the article: