The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share.
While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now be the most affordable and effective medium to promote your brand. Many believe effective web development is the best way to gaining market share in the digital age.
So how will your business benefit from investing in an online marketing campaign with effective web design and development?
• Have your product or service found among the 91 MILLION Google searches performed each day.
• Reach your target audience among 1.8 BILLION registered e-mails by optimizing demographic and psychographic data to procure lists for e-mail marketing.
• Interact daily with over 600 MILLION users on Facebook, generate a Fan base and drive traffic to your website.
• Integrate QR codes in your advertising and appeal to 45 MILLION smartphone users- and growing each year!
Launching your site is only the first step in developing a strong online presence. Successful web design and development takes planning and a purpose. Being relevant to Googles Ranking Algorithm will require keyword research, search engine optimization and regularly updated content. By incorporating social media, print-to-web materials with Personalized URL’s or custom flash drives with pre-loaded information will make your information even more accessible and help consistently drive traffic to your site. Pay-per-click campaigns (PPC) such as Google AdWords or Facebook Marketing are also great ways to gain virtual marketing share. Is your competition using SEO or PPC services? If so, it may be time for you as well!