Marketing your product or service can be a challenge. With so many channels, platforms and content types to promote with, which are the most effective to meet your business goals? Check out Marketing 101 for two of the most important factors to building your brand:
The first step in creating effective and memorable advertising is knowing:
a.) who your target audience is and b.) what motivates them to buy
Is it price point, product feature or ease of online ordering that influences their decision?
Communicating why your product or service is better than the competitions is imperative to converting sales with your advertising. By analyzing demographic, psychographic and direct-response data it is now easier and more cost-effective than ever before to locate who is most likely to be in need of your product and what influences their purchasing habits.
Will the most cost-effective medium to reach your prospects be through drive time radio ads, web based marketing, promotional products or other means?
Understanding what media is most accessible and familiar to your audience is essential to developing a long-term ad campaign. Recognize consumer trends, embrace new technology and consider your own purchasing habits when designing a logo, preparing a direct mail piece or selecting a custom product to promote your brand.
Having a plan and purpose are the first lessons in Marketing 101. Working with an experienced marketing professional or ad agency to develop your brand image can be the most effective solution.