The key to an effective logo design starts here.
Apple’s apple, the Nike swoosh and McDonald’s double golden arches are all logos so simple they transcend the language barrier to communicate an instantly recognizable brand image. FedEx’s creative use of bold fonts and tight kerning has won the “hidden arrow” over forty awards, so what will help your logo stand out? Here are a few tips that are key to an effective logo design:
Step 1: Research the competition
What has and hasn’t worked for others in your industry, and how will yours be different?
Step 2: Choose one or two defining brand colors
How many four-color logos can you think of?
Step 3: Find an appropriate font.
Toys R’ Us and IBM are both great examples of the perfect font to visually communicate what their brand is all about.
Remember that your logo design is an investment; be prepared to spend anywhere from $200-$2,000 for a standard design. (A highly effective logo design may cost a bit more.) When making the final decision, keep in mind printing costs for specialty inks, or heavy solids that may require a protective coating for optimal results. For another great article expanding on this topic, check out Smashing Magazine’s article with vital tips for logo design.
Be sure to join us next time when business cards meet big ideas!