Business cards to present or exchange information date back to the 15th century.
More than five hundred years later, the business card continues to be what is often the first opportunity to impress, alienate or engage the audience in your brand identity. What will make yours memorable?
#1. Simplicity. Write bold, effective copy with contrasting colors that communicate what you do andhow to contact you clearly and quickly.
#2. Get creative. Stand out among the stack with a custom design incorporating bright colors and spot UV, an embossed logo, or printing on plastic material.
#3. Unique. Take a page from Lego whose employees hand out personalized mini-figures created in their likeness; is there a customizable promotional product that would be a sure conversation starter for your unique business card?
#4. Wow Factor. From die-cut to double-thick, “WOW” is the response you want to hear when handing someone your business card.
Hiring the right designer and choosing the best print method is key to achieving the best results in creating a unique business card. You may need a varnish coat to prevent fingerprinting, or uncoated stock to write appointment times on the back; an experience printing expert can help you determine the best process.
A unique business card generates more than conversation. It reinforces your brand, is memorable, and shows you put thought into your marketing materials.
For more fun business card history, click here for The Fascinating Business Cards of 20 Famous People.