Trade shows and events can be powerful marketing tools: according to EMI & Mosaic, 74% of attendees report a more positive view of the company promoted at an event after. So how do you make sure your trade show display shows good ROI? In my view, there are four core principles of a great trade show display: professionalism, immersion, memorability, and uniqueness.
While attempting to develop a super-strong adhesive at 3M, a scientist accidentally created a low-tack, reusable and pressure-sensitive one. Without a functional purpose at the time, the idea as a paper reminder circulated internally at 3M until Press n’ Peel was released in 1977. With poor sales, that name didn’t stick; thus the Post-it Note was born. Ironically, I used one to remind me to write this post tonight!
The dream team presents five eye-opening statistics to help our readers make more informed marketing decisions in 2015. Here are 5 marketing stats you should know!
Non-woven tote bags are a personal favorite of ours for many reasons. First, in event settings, the right design and quality material can almost guarantee attendees will be excited to become walking billboards for your brand. Let them throw your competition’s marketing materials in a sturdy tote with your company logo to gain an edge in overall visibility. From the initial gifting and physical handing of the tote to the receiver, to the benefit it provides them lugging around catalogs and product samples all weekend, non-woven tote bags continue to promote your brand long after the initial event. Many are kept for two to three years and in high traffic areas such as kitchens and vehicles. With the recent plastic bag bans in several cities, eco-friendly alternatives like the non-woven are certain to become more prevalent in the retail environment.
Over 35% of promotional products are kept for two years or more, but how many come with a lifetime guarantee? With your logo laser engraved on any of Mag-Lite’s flashlights, world-renowned for their durability and dependability, you can build a lifetime of positive interactions with the receiver by gifting a functional and fantastic promotional product to reinforce your brand.
Advertising can be expensive. Radio spots, magazine spreads, pay-per-click advertising; they can costs thousands of dollars to implement. But what if I told you advertising on a human being costs less than a nickel per person?
Aiming for an item with a long shelf life and high-perceived value is going to be most effective for this audience. Whether sponsoring a Scramble golf tournament or rewarding V.I.P. clients you will see on the course, one custom product you can’t go wrong with is the laser engraved 7-function Stainless Steel Golf Tool!
Picking the “write” personalized pen or pencil to promote your business should start with who is going to be receiving it. An executive pen snob who prefers the smoothest laser engraved Schaefer Carbon Fiber Roller Ball, or attendees at a trade show who may snag several walking by? Custom Bic Tri Stic pens are one of the most popular and affordable styles. They also happen to be a personal favorite of mine! Here are just a few of the reasons why:
A new study shows that more than two-thirds (68%) of working Americans use a computer at work, and 84% say it is essential to their jobs. As computers become more prevalent in our lives and occupations it is opening up prime real estate for one of my favorite promotional products: full color custom mouse pads.
While custom lip balm is the perfect promotional product for any season, summer is the time to step up your target audiences SPF protection! From salons and spas to dentist’s offices and trade show giveaways, getting your logo near the lips of those most likely to love your products and services is easier than you think. For less than a buck per piece, you can find logoed custom lip balm made in the USA with: