Small/medium enterprises are often plagued by a lack of manpower and/or budget when it comes to the marketing department.
While the biggest brands in the world often have the biggest budgets, your SME can not only compete but flourish by making informed decisions, promoting great design, and concentrating on the channels proven to be most successful. Many SME’s have great ideas without the knowledge of technology or advertising techniques to use them effectively. Others have a large budget that is spent inefficiently, promotes an uninspiring creative effort, or executed poorly. So what are a few ways to improve SME branding?
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”-Howard Luck Gossage
Great design can be the difference between communicating your message or losing your audience. Many judge a book by it’s cover, and many consumers judge a brand by it’s marketing. Businesses that want to compete in today’s marketplace need to understand the importance of quality design. Whether it is the simple and intuitive design of your company’s website, or the elegant layout of an informative infographic, the time and effort businesses put into design matters.
Using time management tools for marketing your business can have a dramatic impact on your bottom line.
“It is the time you’ve wasted for your rose that makes your rose so important.” – Antoine de Saint-Exupéry, The Little Prince
Finding time on a weekly basis to market your business can be a difficult task. 38% of bloggers and marketers say it’s hard to plan consistent content that hits their goals, and 22% say they can’t find the time to create. We understand an hour a week, or marketing automation software, is not an easy investment to make. This led the dream team to sharing these four free, low-cost, or high-reward time management tools for marketing your business today (or definitely next week if you’re a procrastinator).
82% of consumers and small business owners turn to the internet first for information about local companies.
Your business website design is either going to capture this consistently growing audience of tech-savvy consumers, or lose these leads to online competition with a more effective web presence. Converting new visitors to loyal customers will be a challenge if your site is outdated, difficult to navigate, or does not exist. Here are the Top 5 Business Website Design Tips that will help your brand succeed online: