82% of consumers and small business owners turn to the internet first for information about local companies.
Your business website design is either going to capture this consistently growing audience of tech-savvy consumers, or lose these leads to online competition with a more effective web presence. Converting new visitors to loyal customers will be a challenge if your site is outdated, difficult to navigate, or does not exist. Here are the Top 5 Business Website Design Tips that will help your brand succeed online:
1.) Code Name: Source Code
The most important element of your website is something not visible to the end user; the source code. This is the programming language used to construct the core elements and functionality of your site. It is also an essential tool for communication with search engines. Having a solid foundation from the start with professionally written code will save you the time and cost of rebuilding later; choose your design team wisely!
2.) An Aesthetically Pleasing Design
Studies show that site design is a decisive factor for building trust with online consumers. A custom, high-impact, user-friendly business website design will not only increase customer loyalty and engagement but help convert new leads to loyal customers by presenting a professional brand image. Conversion rates, bounce rates and the total time a user spends on your site will all depend heavily on exactly how visually appealing and easy to navigate your website is.
3.) Engaging Content
From captivating home page copy to compelling customer testimonials and case studies, unique and engaging content is essential to keeping your audience’s attention. Enhancing visibility of your brand in search engines will be based mostly on the quality and consistency of your content. Hiring a professional copywriter or web developer who is familiar with your industry can be the best route if you do not have the resources in-house to create and manage your web presence on a regular basis.
Searching for a local business happens 40% of the time from a mobile device. With over 150 million smartphone users in the U.S., having a mobile-optimized site is key to capturing this consistently growing segment. A responsive website design that adapts to the screen it is being viewed on can be an effective solution to accommodate the growing number of devices on the market.
5.) Future Development
Companies that blog have 55% more web visitors. Developing the best business website design in the world doesn’t mean a thing if consumers can’t find your company online. Having a balanced approach to promoting your site, from SEO and PPC to blogging, social media, and email marketing is key to maximizing your reach and visibility online.