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Presidential Promotions From 2012

How Do Presidential Promotions Effect the Polls?  With the election behind us, we thought it would be a great time to analyze what promotions may have influenced our voting decision.

From heated debates on job creation and taxation, each Presidential candidate in 2012 had a clear strategy to reach those most likely to vote for their party.  Presidential promotions and personalized products were prevalent through each campaign.  This was also the first election in which social media played a pivotal role in their promotions.  What issues evoked the most emotion from you?  How was the message reinforced by their advertising?  What medium was your decision influenced by?  Take a look at the list below to see the many ways each candidate used to reinforce their corporate identity:

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Man standing in front of the words Promotional Product Placement and why it's important

Promotional Product Placement

While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.

The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign?  Here are a few tips on promotional product placement for building your brand.

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