Thanks to advancements in digital print technology, you have more options than ever before to advertise with high-quality collateral. Knowing the advantages and limitations between digital vs. offset printing can save your company thousands of dollars, and a bottle of Tylenol! Deciding factors can be your artwork, order frequency and deadline requirements. One example is that heavy ink coverage can be troublesome for a digital machine. Offset printing will yield a much better quality, but a higher price on smaller quantities. You may need to decide if quality or price more important.