Being an educated print buyer can save your company big bucks when it comes to deciding between digital vs. offset printing.
Here are a few pros/cons to consider when shopping for the best print method for your materials:
- Lower per piece cost as volume increases
- Better image quality
- Capable for printing on a wide range of materials from paper and cloth to metal and plastic
- Eliminates costly plate/set-up charges
- Quick turnaround
- Personalize each piece with variable data printing and image customization
Working with an experienced print buyer who has an extensive knowledge of press capabilities and competitively bids each project with several sources is often the best way to go. Your local print shop may quote your project for the equipment they have in-house, compared to a broker or marketing agency that will most likely have pre-established relationships or shop for the best deal.
Have a question on digital or offset printing for your business? Leave a message in the comments or contact us to get an answer.