Apple’s apple, the Nike swoosh and McDonald’s double golden arches are all logos so simple they transcend the language barrier to communicate an instantly recognizable brand image. FedEx’s creative use of bold fonts and tight kerning has won the “hidden arrow” over forty awards, so what will help your logo stand out? Here are a few tips that are key to an effective logo design:
dream ink was interviewed for Advantages Magazine “Fabulous Fundraisers” article in the June 2010 issue for our work with the non-profit organization Filter Pure. We have worked with Filter Pure to create a quality brand image to procure donors in their mission providing long-life filters to those without access to clean water. This included logo design services and general marketing materials for the non-profit.