Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster. Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays. Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques:
Promotional Product Placement
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.
The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign? Here are a few tips on promotional product placement for building your brand.