Trade shows and events can be powerful marketing tools: according to EMI & Mosaic, 74% of attendees report a more positive view of the company promoted at an event after. So how do you make sure your trade show display shows good ROI? In my view, there are four core principles of a great trade show display: professionalism, immersion, memorability, and uniqueness.
Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster. Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays. Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques: