Small/medium enterprises are often plagued by a lack of manpower and/or budget when it comes to the marketing department.
While the biggest brands in the world often have the biggest budgets, your SME can not only compete but flourish by making informed decisions, promoting great design, and concentrating on the channels proven to be most successful. Many SME’s have great ideas without the knowledge of technology or advertising techniques to use them effectively. Others have a large budget that is spent inefficiently, promotes an uninspiring creative effort, or executed poorly. So what are a few ways to improve SME branding?