We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most effective:
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.
The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign? Here are a few tips on promotional product placement for building your brand.