The first record of print advertising is from 1836 when a French newspaper charged for space in the newspaper.
Nearly two centuries later, print is still a powerful piece of collateral for your company to use to reach consumers. While online marketing channels are reaching more and more people, it is important to note that print advertising also remains a strong method for marketing your business.
Being an educated print buyer can save your company big bucks when it comes to deciding between digital vs. offset printing.
Thanks to advancements in digital print technology, you have more options than ever before to advertise with high-quality collateral. Knowing the advantages and limitations between digital vs. offset printing can save your company thousands of dollars, and a bottle of Tylenol! Deciding factors can be your artwork, order frequency and deadline requirements. One example is that heavy ink coverage can be troublesome for a digital machine. Offset printing will yield a much better quality, but a higher price on smaller quantities. You may need to decide if quality or price more important.