How Do Presidential Promotions Effect the Polls? With the election behind us, we thought it would be a great time to analyze what promotions may have influenced our voting decision.
From heated debates on job creation and taxation, each Presidential candidate in 2012 had a clear strategy to reach those most likely to vote for their party. Presidential promotions and personalized products were prevalent through each campaign. This was also the first election in which social media played a pivotal role in their promotions. What issues evoked the most emotion from you? How was the message reinforced by their advertising? What medium was your decision influenced by? Take a look at the list below to see the many ways each candidate used to reinforce their corporate identity:
“People ignore design that ignores people.” -Frank Chimero
While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.
The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share.
While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now be the most affordable and effective medium to promote your brand. Many believe effective web development is the best way to gaining market share in the digital age.
So how will your business benefit from investing in an online marketing campaign with effective web design and development?
dream ink Interviewed for Social Media Marketing Article
Advantages Magazine recently interviewed Jason McSweeney, President of dream ink, regarding social media marketing for business. While the traditional methods of print and promotions have been his focus the past thirteen years, his research and implementation of social media may be the key for business’ not only to reach more than 500 million monthly users, but to interact and provide customer service, problem resolution, and better products and services overall with one application: Facebook. Here is an excerpt from the article: