Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster. Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays. Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques:
Maximize ROI by optimizing your mailing list!
We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most effective: