The idea that creativity is important in marketing is not exactly novel – that’s probably why it’s topped the strategic priorities of organizations polled by the Boston Consulting Group for seven of eight years tested.
Nevertheless, too many organizations and companies fail to get it right, and there’s little point knowing creativity is important in marketing if you can’t use that knowledge to improve the ways you connect with customers new and old.
The first record of print advertising is from 1836 when a French newspaper charged for space in the newspaper.
Nearly two centuries later, print is still a powerful piece of collateral for your company to use to reach consumers. While online marketing channels are reaching more and more people, it is important to note that print advertising also remains a strong method for marketing your business.
The latest buzz around the social media sphere this week is Instagram’s blatant adoption of Snapchat’s integral MyStory feature.
By bringing in the ephemeral, steady stream of user’s day to day activities, Instagram has officially integrated its high-end picture posting platform with the casual, frequent picture posting of Snapchat. Learning how to leverage Instagram Stories for business just may be your most valuable opportunity to gain a competitive advantage over the competition.
A lot of stress has been placed on the digital aspect of marketing in the past decade.
However, it takes more than a beautiful website to win over every consumer. A concert of channels and media must work together to form a consistent message and sound, like an orchestra. When each piece is in tune and on time, a beautiful symphony can be heard (and seen) through your marketing materials and communications.
With more consumers spending time online and on social media sites, 2016 is as good of a time as ever to ramp up your content marketing efforts.
Many small to medium-sized businesses struggle to keep up with the competition’s million dollar marketing budgets, especially in a less than perfect economy. The good news is that struggle doesn’t have to financially bleed small businesses. Content marketing and strategic content promotion can easily level the playing field between businesses of varying size.
Here ye, here ye! Content marketing is still King!
From captivating case studies to viral videos, your content marketing strategy can make or break your company’s visibility online. To understand this better, let’s start off with the most important search engine statistic related to content marketing:
Using time management tools for marketing your business can have a dramatic impact on your bottom line.
“It is the time you’ve wasted for your rose that makes your rose so important.” – Antoine de Saint-Exupéry, The Little Prince
Finding time on a weekly basis to market your business can be a difficult task. 38% of bloggers and marketers say it’s hard to plan consistent content that hits their goals, and 22% say they can’t find the time to create. We understand an hour a week, or marketing automation software, is not an easy investment to make. This led the dream team to sharing these four free, low-cost, or high-reward time management tools for marketing your business today (or definitely next week if you’re a procrastinator).
Many small business owners have little to no experience in marketing, design, or how to cost-effectively promote their business in today’s digital age.
Some may have started their company years ago when phone books were the go-to search engine, and social media marketing was non-existent. Without an in-house marketing department or the budget to hire an outside agency, the small business owner often feels at a disadvantage.
If you’re looking to increase search rankings for your business but don’t have a huge budget, start with the basics. There are many easy and free or low-cost techniques to begin building a more visible brand online which can have a significant impact on search engine rankings. Here are just a few that can be done internally, quickly and with little to no financial commitment.
Online advertising is the new phone book.
As the world consumes iPhones, iPads, and iPods at a rapidly accelerating pace, it appears we are moving to a paperless society in which your product or service will need to be advertised through magic screens and megapixels to maintain market share. Just don’t go investing every penny of your marketing budget in online advertising just yet… and here’s why: