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Book opening to mountain background for the rise of interactive storytelling in digital marketing article

The Rise of Interactive Storytelling In Digital Marketing

With more businesses catching on to the importance and potential ROI of digital marketing, the Internet is being flooded with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes and clicks. What used to a relatively easy thing to do is requiring more analytical research and in-depth creative processing for broadcasting a truly unique business branding. In order to move past consumer’s desensitization towards branded content, businesses have turned their attention to interactive storytelling for resonating with audiences.

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