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5 Ways to Improve SME Branding
Small/medium enterprises are often plagued by a lack of manpower and/or budget when it comes to the marketing department. While the biggest brands in the world often have the biggest budgets, your SME can not only compete but flourish by making informed decisions, promoting great design, and concentrating on the channels proven to be most successful. Many SME’s…
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Why Great Design Matters To Your Business
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” -Howard Luck Gossage Great design can be the difference between communicating your message or losing your audience. Many judge a book by it’s cover, and many consumers judge a brand by it’s marketing. Businesses that want to compete in today’s marketplace need to…
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Choosing The Right Designer
“People ignore design that ignores people.” -Frank Chimero While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing…
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Digitally Speaking – Online Advertising
Online advertising is the new phone book. As the world consumes iPhones, iPads, and iPods at a rapidly accelerating pace, it appears we are moving to a paperless society in which your product or service will need to be advertised through magic screens and megapixels to maintain market share. Just don’t go investing every penny of…
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American Pride Car Show Car Tags
Graphic Design Service Donation Every year dream ink donates our graphic design service to Gemcom, Inc. We design full color car tags that generate donations for Chicagoland veterans. These are printed on a thin aluminum in the shape of a license plate. The American Pride Car Show takes place in Willow Springs, Illinois at Archer…