Small/medium enterprises are often plagued by a lack of manpower and/or budget when it comes to the marketing department.
While the biggest brands in the world often have the biggest budgets, your SME can not only compete but flourish by making informed decisions, promoting great design, and concentrating on the channels proven to be most successful. Many SME’s have great ideas without the knowledge of technology or advertising techniques to use them effectively. Others have a large budget that is spent inefficiently, promotes an uninspiring creative effort, or executed poorly. So what are a few ways to improve SME branding?
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”-Howard Luck Gossage
Great design can be the difference between communicating your message or losing your audience. Many judge a book by it’s cover, and many consumers judge a brand by it’s marketing. Businesses that want to compete in today’s marketplace need to understand the importance of quality design. Whether it is the simple and intuitive design of your company’s website, or the elegant layout of an informative infographic, the time and effort businesses put into design matters.
“People ignore design that ignores people.” -Frank Chimero
While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.
As the world consumes iPhones, iPads, and iPods at a rapidly accelerating pace, it appears we are moving to a paperless society in which your product or service will need to be advertised through magic screens and megapixels to maintain market share.Just don’t go investing every penny of your marketing budget in online advertising just yet… and here’s why:
Every year dream ink donates our graphic design service to Gemcom, Inc. We design full color car tags that generate donations for Chicagoland veterans. These are printed on a thin aluminum in the shape of a license plate. The American Pride Car Show takes place in Willow Springs, Illinois at Archer and Willow Springs Avenue. Past events have featured every type of make and model of vehicle, from Pre-war and restored cars to 4×4’s and Street Rods. 100% of proceeds benefit Chicagoland Veterans. We are honored to donate our graphic design service for this great event. Gemcom, Inc. is a custom product supplier to the Fire Suppression industry. You can check out their website (which we also designed!) by clicking www.gemcom.com.