A strong content marketing campaign attracts customers on the web. But it’s clear that in 2017, there is still some confusion as to what that means.
A recent survey at HubSpot found that 79 percent of businesses believe that the use of content marketing is either very, or quite effective. At the same time only 6 percent were definitely sure how to implement content marketing.
Maybe traditional media and word of mouth have been successful in driving new leads to your business for decades.
Maybe sales are growing without the aid of a dominating online presence, tweets about your brand, or an effective email marketing campaign. But, if your competition has a better grasp of today’s trends and tomorrow’s technology, they have a tremendous advantage to gaining market share and appealing to the online audience your advertising is neglecting.
A lot of stress has been placed on the digital aspect of marketing in the past decade.
However, it takes more than a beautiful website to win over every consumer. A concert of channels and media must work together to form a consistent message and sound, like an orchestra. When each piece is in tune and on time, a beautiful symphony can be heard (and seen) through your marketing materials and communications.
With more consumers spending time online and on social media sites, 2016 is as good of a time as ever to ramp up your content marketing efforts.
Many small to medium-sized businesses struggle to keep up with the competition’s million dollar marketing budgets, especially in a less than perfect economy. The good news is that struggle doesn’t have to financially bleed small businesses. Content marketing and strategic content promotion can easily level the playing field between businesses of varying size.