The dream team presents five eye-opening statistics to help our readers make more informed marketing decisions in 2015. Here are 5 marketing stats you should know!
Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster. Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays. Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques:
Direct mail marketing and the art of attracting your audience.
While social media and SEO dominate the marketplace for techniques to build your brand, don’t neglect or abandon your offline audience who still pine for paper! A personalized postcard full of (tangible) money-saving coupons is still one of the most effective ways to brand. So what factors are most important when planning and executing a direct mail marketing campaign?
Maximize ROI by optimizing your mailing list!
We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most effective:
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.
The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign? Here are a few tips on promotional product placement for building your brand.
Marketing your product or service can be a challenge. With so many channels, platforms and content types to promote with, which are the most effective to meet your business goals? Check out Marketing 101 for two of the most important factors to building your brand: