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Picture frame with mailbox on green background for mastering the art of direct mail marketing

Mastering The Art of Direct Mail Marketing

Direct mail marketing and the art of attracting your audience.

While social media and SEO dominate the marketplace for techniques to build your brand, don’t neglect or abandon your offline audience who still pine for paper!  A personalized postcard full of (tangible) money-saving coupons is still one of the most effective ways to brand.  So what factors are most important when planning and executing a direct mail marketing campaign?

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