Now more than ever, excellent web design is crucial for a business to attract and convert online consumers.
Here’s how brands like Apple, Tesla, Evernote and Wonderful use beautiful, interactive and trend-setting web design to promote their brands- and how Kennedy & Oswald makes history engaging through design. These web design lessons should become the building blocks for your company’s next website design.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”-Howard Luck Gossage
Great design can be the difference between communicating your message or losing your audience. Many judge a book by it’s cover, and many consumers judge a brand by it’s marketing. Businesses that want to compete in today’s marketplace need to understand the importance of quality design. Whether it is the simple and intuitive design of your company’s website, or the elegant layout of an informative infographic, the time and effort businesses put into design matters.
“People ignore design that ignores people.” -Frank Chimero
While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.