A strong content marketing campaign attracts customers on the web. But it’s clear that in 2017, there is still some confusion as to what that means.
A recent survey at HubSpot found that 79 percent of businesses believe that the use of content marketing is either very, or quite effective. At the same time only 6 percent were definitely sure how to implement content marketing.
With more businesses catching on to the importance and potential ROI of digital marketing, the Internet is being flooded with original content creation.
The competition is stiff for standing out and attracting consumer’s eyes and clicks. What used to a relatively easy thing to do is requiring more analytical research and in-depth creative processing for broadcasting a truly unique business branding. In order to move past consumer’s desensitization towards branded content, businesses have turned their attention to interactive storytelling for resonating with audiences.
With more consumers spending time online and on social media sites, 2016 is as good of a time as ever to ramp up your content marketing efforts.
Many small to medium-sized businesses struggle to keep up with the competition’s million dollar marketing budgets, especially in a less than perfect economy. The good news is that struggle doesn’t have to financially bleed small businesses. Content marketing and strategic content promotion can easily level the playing field between businesses of varying size.
Here ye, here ye! Content marketing is still King!
From captivating case studies to viral videos, your content marketing strategy can make or break your company’s visibility online. To understand this better, let’s start off with the most important search engine statistic related to content marketing:
The year is ’94 and I’m in sophomore Algebra writing song lyrics instead of solving complex equations.
Around the same time, Justin Hall creates Links.net, what is now recognized as the first blog ever published online. Two decades later, blogging has become one of the most powerful content marketing tools for any size business to reach over 3.17 billion internet users — and I have yet to write a hot verse for Jigga.
82% of consumers and small business owners turn to the internet first for information about local companies.
Your business website design is either going to capture this consistently growing audience of tech-savvy consumers, or lose these leads to online competition with a more effective web presence. Converting new visitors to loyal customers will be a challenge if your site is outdated, difficult to navigate, or does not exist. Here are the Top 5 Business Website Design Tips that will help your brand succeed online: