“People ignore design that ignores people.” -Frank Chimero
While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.