A lot of stress has been placed on the digital aspect of marketing in the past decade.
However, it takes more than a beautiful website to win over every consumer. A concert of channels and media must work together to form a consistent message and sound, like an orchestra. When each piece is in tune and on time, a beautiful symphony can be heard (and seen) through your marketing materials and communications.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”-Howard Luck Gossage
Great design can be the difference between communicating your message or losing your audience. Many judge a book by it’s cover, and many consumers judge a brand by it’s marketing. Businesses that want to compete in today’s marketplace need to understand the importance of quality design. Whether it is the simple and intuitive design of your company’s website, or the elegant layout of an informative infographic, the time and effort businesses put into design matters.
We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most effective:
The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share.
While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now be the most affordable and effective medium to promote your brand. Many believe effective web development is the best way to gaining market share in the digital age.
So how will your business benefit from investing in an online marketing campaign with effective web design and development?