With more consumers spending time online and on social media sites, 2016 is as good of a time as ever to ramp up your content marketing efforts.
Many small to medium-sized businesses struggle to keep up with the competition’s million dollar marketing budgets, especially in a less than perfect economy. The good news is that struggle doesn’t have to financially bleed small businesses. Content marketing and strategic content promotion can easily level the playing field between businesses of varying size.
Here ye, here ye! Content marketing is still King!
From captivating case studies to viral videos, your content marketing strategy can make or break your company’s visibility online. To understand this better, let’s start off with the most important search engine statistic related to content marketing:
The year is ’94 and I’m in sophomore Algebra writing song lyrics instead of solving complex equations.
Around the same time, Justin Hall creates Links.net, what is now recognized as the first blog ever published online. Two decades later, blogging has become one of the most powerful content marketing tools for any size business to reach over 3.17 billion internet users — and I have yet to write a hot verse for Jigga.