According to the Advertising Specialty Institute, logo’d writing instruments are the most commonly owned (50% of U.S. consumers own at least one) and the most often used promotional product at 18.2 times per month.
Picking the “write” personalized pen or pencil to promote your business should start with who is going to be receiving it. An executive pen snob who prefers the smoothest laser engraved Schaefer Carbon Fiber Roller Ball, or attendees at a trade show who may snag several walking by? Custom Bic Tri Stic pens are one of the most popular and affordable styles. They also happen to be a personal favorite of mine! Here are just a few of the reasons why: