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CUSTOM TEMPORARY TATTOOS
Create walking, talking billboards for your business with custom temporary tattoos. Advertising can be expensive. Radio spots, magazine spreads, pay-per-click advertising; they can costs thousands of dollars to implement. But what if I told you advertising on a human being costs less than a nickel per person?
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Digital vs. Offset Printing
Being an educated print buyer can save your company big bucks when it comes to deciding between digital vs. offset printing. Thanks to advancements in digital print technology, you have more options than ever before to advertise with high-quality collateral. Knowing the advantages and limitations between digital vs. offset printing can save your company thousands…
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Presidential Promotions From 2012
How Do Presidential Promotions Effect the Polls? With the election behind us, we thought it would be a great time to analyze what promotions may have influenced our voting decision. From heated debates on job creation and taxation, each Presidential candidate in 2012 had a clear strategy to reach those most likely to vote for…
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Choosing The Right Designer
“People ignore design that ignores people.” -Frank Chimero While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing…
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Find Your Audience With An Optimized Mailing List
Maximize ROI by optimizing your mailing list! We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most…
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Promotional Product Placement
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising. The average life of a custom product can be anywhere from five months to five…
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Webonomics, Web Design, and Development
The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share. While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now…
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Advertising Specialty Institute 1st Place Winner
Advertising Specialty Institute 1st Place National Winner Congratulations to Jason McSweeney, President of dream ink, who was awarded 1st Place in the 2009 National Commercial Ad Writing Competition held by the Advertising Specialty Institute. His entry was chosen among thousands of national submissions in February 2009. The competition included writing copy for custom products and…