Advertising can be expensive. Radio spots, magazine spreads, pay-per-click advertising; they can costs thousands of dollars to implement. But what if I told you advertising on a human being costs less than a nickel per person?
Being an educated print buyer can save your company big bucks when it comes to deciding between digital vs. offset printing.
How Do Presidential Promotions Effect the Polls? With the election behind us, we thought it would be a great time to analyze what promotions may have influenced our voting decision.
From heated debates on job creation and taxation, each Presidential candidate in 2012 had a clear strategy to reach those most likely to vote for their party. Presidential promotions and personalized products were prevalent through each campaign. This was also the first election in which social media played a pivotal role in their promotions. What issues evoked the most emotion from you? How was the message reinforced by their advertising? What medium was your decision influenced by? Take a look at the list below to see the many ways each candidate used to reinforce their corporate identity:
“People ignore design that ignores people.” -Frank Chimero
While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.
Maximize ROI by optimizing your mailing list!
We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most effective:
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.
The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign? Here are a few tips on promotional product placement for building your brand.
The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share.
While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now be the most affordable and effective medium to promote your brand. Many believe effective web development is the best way to gaining market share in the digital age.
So how will your business benefit from investing in an online marketing campaign with effective web design and development?
Congratulations to Jason McSweeney, President of dream ink, who was awarded 1st Place in the 2009 National Commercial Ad Writing Competition held by the Advertising Specialty Institute. His entry was chosen among thousands of national submissions in February 2009. The competition included writing copy for custom products and promotions advertisements.