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All posts tagged ad campaign

Man standing in front of the words Promotional Product Placement and why it's important

Promotional Product Placement

While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising.

The average life of a custom product can be anywhere from five months to five years, providing thousands of impressions, or number of people exposed to your advertisement, per month. Custom calendars and personalized pens are effective and affordable handouts that linger around offices for a year then get tossed, but what logoed items will create a long-lasting emotional connection, greatly increasing the ROI of your ad campaign?  Here are a few tips on promotional product placement for building your brand.

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Marketing 101

Marketing your product or service can be a challenge.  With so many channels, platforms and content types to promote with, which are the most effective to meet your business goals?  Check out Marketing 101 for two of the most important factors to building your brand:

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