The conversion rate of your sales process can be improved with simple techniques such as an effective lead nurturing postcard.
Lead Nurturing Postcard
We worked with Midwest Mechanical Services to better understand their current lead generation and nurturing process. This helped us suggest strategic and cost-efficient ways to enhance their current efforts. This started with a 90-day road map of what actions are taken from the first phone call. One piece of which was the postcard featured.
The 4.25″ x 6″ full-color postcard will be sent out after the initial contact as a tangible reminder of the conversation. A hand-written note of thanks is received much more favorably than a sales piece with no personal touch.
Companies that excel at lead nurturing create 50% more sales-ready leads at an average of 33% less cost. Thoughtful, cost-efficient techniques and follow ups can be the difference between closing the deal or your lead closing the door. dream ink will help your company generate an action plan from the first contact to first order.
From internal lead nurturing postcards sent by the sales team to automated email marketing incentivizing your audience to order, we can help. Contact us today for a free consultation.
- Client: Midwest Mechanical Services
- Date: February 2016
- Categories: Direct Mail, Print