Wake Essentials was looking to drive more traffic to their website. They were looking specifically for wakeboarders who needed wakeboard towers and accessories! We devised an infographic design using unique, engaging wakeboarding content. This will be promoted through various channels, blog posts, and e-mail marketing.
Wake Essentials Infographic Design
Our strategy was to promote it to the Guinness World Record holders through social media and personal contact. Many are active on Facebook and are still involved in the wake boarding community. This made the content shareable and retweet-able to a very specific audience. The blog post included a more detailed account of the record breaking feats and video of the Greatest Distance by an Individual. It also included links to social media profiles of many riders.
Infographics are just one way to catch the eye of your target audience. Start treating your customers and leads like intelligent human being with intelligent ways to advertise your business. There are only so many times you can say the wake board towers are on sale before loyal customers tune out.
Visit our Graphic Design page for more info, or call to set up a free consultation on enhancing your brand identity with creative advertising.
- Client: Wake Essentials
- Date: September 2013
- Categories: Print, Promotional