This full color mailing insert was designed for a commercial printing company looking to promote their new digital printing equipment. These were inserted into invoices and statements before being mailed to clients, as well as presentation folders for leads.
Full Color Mailing Insert
Our design revolved around the “CMYK” colors used in digital printing. The splash concept was developed by our dream team as we wanted receivers to focus on the pricing advantages of digital printing. These were printed on a high-quality 130# gloss cover stock. As a result, the CMYK color scheme really jumped off the page!
These increased the ROI of our client’s postage costs (invoices and statements) while building awareness to the new digital printing capabilities. The $50 incentive increased their traditional response rates and generated immediate digital printing sales to keep their new digital machine running. A creative design and clear call to action can be the two most important elements of any mail piece. In addition, a size that will get noticed over regular mail pieces.
Looking for a full color mailing insert to be designed and printed for your company?
Do your current marketing or mailing materials lack the look or feel you want to present?
- Client: Print Perfect
- Date: July 2012
- Categories: Print