These direct mail postcards were designed to promote a new vision plan to the eye clinic’s existing client base.
First, we separated their database into “male vs. female” and used gender-specific designs to generate maximum response. We then used a common two-color backer for cost-efficiency in production costs. The customer requested the large red boxes to stop receivers in their tracks after flipping the card over.
Printed in quantities of 10,000 per version, we then fulfilled a portion of the list each month. The 11.5″x6″ size helped them stick out and above from other mailing pieces found in the mailbox. To promote their website and cater to smartphone users we added a QR code linked to the home page. Printed on a high quality 130# gloss cover stock, these full-color direct mail postcards are perfect for any promotion!
Eye & Laser Direct Mail Postcards
We offer a wide range of mailing services, from optimized lists and design to printing and fulfillment for direct mail postcards. Our award-winning creative staff and EDDM postcard programs maximize the ROI of your direct mail campaigns.
For more information on our direct mail services or printing for your direct mail postcards, call or e-mail today!
- Client: Martinelli Eye & Laser
- Date: May 2011
- Categories: Direct Mail, Print