Project Description
These multi-use blank discs have been part of the digital revolution at Factual Photo. We approached them with a custom CD printing and DVD printing project that would improve many departments efficiency, customer service performance, even reduce shipping costs of their everyday media. Here is how we started.
Custom CD Printing for Factual Photo
- Transfer of confidential media from office to insurance agency was the top priority. Instead of mini-cassettes and VHS being shipped in expensive enclosures, the CDs and DVDs shipped at 1/3 the cost while providing better security to the data with password protection- instead of expensive packaging which could be breached with minimal effort.
- The sales department was able to use as sales tools, developing presentations to send clients, achieving higher close rates almost immediately
- Videos and a link to the website were included on DVD’s given out at trade shows that increased traffic and engagement on the website
- Blank CDs were often used by employees to create a mix cd for a co-worker which boosted inner office morale (when it was a good mix)
One promotional product was able to cut costs and time loss significantly while improving the efficiency of operations and brand image. It changed inter-office and customer relations with creative thought and clear goals. For more information on how custom products can impact your business, visit our promotional products page or call today for industry-specific ideas.
Project Details
- Client: Factual Photo, Inc.
- Date: September 2012
- Categories: Promotional