Equity Lifestyle Properties hired us to manage the execution of their personalized mailer to all residents of their properties. This included print and mailing services of a personalized letter with variable information. The letterhead was printed on a two-color offset press, then personalized using variable data printing equipment. Personalization is proven to increase response rates and attract your audience with a tailored message made just for them. The letters were then folded down and inserted into matching #10 envelopes. This process was effective for both small quantities and high volumes for Equity’s many different properties. Quick turnaround and attention to detail was essential to a successful result.
dream ink offers print and mailing services for any size business or budget. Whether you need a postcard to announce your big event, or variable data print campaign to inform current clients, we can help! Our award winning graphic designers specialize in creating effective and affordable direct mail promotions. Our print and mailing services are unparalleled; from strategic optimized list procurement to cost-cutting techniques to reduce postage costs, dream ink provides solutions that maximize the ROI of your mail campaign. Learn more on our direct mail services page or call today for a free quote!
This print and fulfillment project went international. Not only were these Hope 4 Haiti bandanas used for incentivizing donors to contribute, they were given out in Haiti by Filter Pure workers! Our goal was to increase donations with the incentive and enhance visibility of the brand with a fashionable custom product the receiver would wear. The custom bandana would communicate a high-perceived value and start conversations about the cause and their donation.
The first step was analyzing postal rates, weights and envelope sizes that would allow for the most cost-efficient mailing of the custom bandana. After the cost and mailing specifics had been determined, the dream team competitively bid the custom bandanas with several pre-qualified ASI suppliers. We looked for the highest quality material with the largest imprint area and best volume pricing. We decided on a 22×22″ white cotton bandana with reflex blue imprint. The customer requested a very simple design as the organization was multi-lingual and operated in several countries. They needed to be easy to read no matter where in the world you stood!
We selected durable brown kraft envelopes that would be highly visible in your stack of junk mail. Our kitting and fulfillment team went to work folding and inserting the bandanas, along with a thank you/business card. After the initial mailing we stored the balance and completed the print and fulfillment project on a monthly basis.
Have a print and fulfillment project that requires special attention? Visit our Direct Mail Services page or call today for a free consultation.
This full color postcard design/print/mail project was for an eye & laser clinic in Pennsylvania. The goal was to spruce up their current direct mail campaigns with more engaging and humorous advertising pieces that would increase response rates. These reminder cards were mailed on an annual basis to over 20,000 clients. Our dream team of direct mail experts worked from concept to completion on creating a full color postcard that would really catch someones attention. We wanted them to stick out above other mail so we picked a larger size and thick, glossy paper stock. After printing on full color Ryobi press and cutting down to 9.25″ x 6.25″, we used an inkjet to address and prepare for speedy processing.
dream ink specializes in the concept, creation and calculated distribution of direct mail for businesses. We can help increase the ROI of your direct mail campaigns with increasingly intelligent analysis of your design, list and leads process. From optimized lists and EDDM mailing, to full color postcard design and audience targeting, our dream team of direct mail experts are here to help! Visit our Direct Mail Services page for more information or call today for a free consultation!