-
Find Your Audience With An Optimized Mailing List
Maximize ROI by optimizing your mailing list! We left off promising to increase response rates with your direct mailings which can be done several ways. Utilizing an optimized mailing list with effective design, incentives and follow up can make the difference between a wasted opportunity and new client. Here are a few of the most…
-
Promotional Product Placement
While Ford, Disney and AT&T pay big bucks for their products to be featured in movies and TV shows, research by the Advertising Specialty Institute concluded promotional product placement is on average the lowest cost-per-impression than ANY other form of advertising. The average life of a custom product can be anywhere from five months to five…
-
Webonomics, Web Design, and Development
The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share. While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now…
-
A Unique Business Card Generates Conversation
Business cards to present or exchange information date back to the 15th century. More than five hundred years later, the business card continues to be what is often the first opportunity to impress, alienate or engage the audience in your brand identity. What will make yours memorable?
-
The Key To An Effective Logo Design: Simplicity
The key to an effective logo design starts here. Apple’s apple, the Nike swoosh and McDonald’s double golden arches are all logos so simple they transcend the language barrier to communicate an instantly recognizable brand image. FedEx’s creative use of bold fonts and tight kerning has won the “hidden arrow” over forty awards, so what will…
-
Marketing 101
Marketing your product or service can be a challenge. With so many channels, platforms and content types to promote with, which are the most effective to meet your business goals? Check out Marketing 101 for two of the most important factors to building your brand: