If you’re looking to increase search rankings for your business but don’t have a huge budget, start with the basics. There are many easy and free or low-cost techniques to begin building a more visible brand online which can have a significant impact on search engine rankings. Here are just a few that can be done internally, quickly and with little to no financial commitment.
The dream team presents five eye-opening statistics to help our readers make more informed marketing decisions in 2015. Here are 5 marketing stats you should know!
Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster. Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays. Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques:
82% of consumers and small business owners turn to the internet first for information about local companies.
Your business website design is either going to capture this consistently growing audience of tech-savvy consumers, or lose these leads to online competition with a more effective web presence. Converting new visitors to loyal customers will be a challenge if your site is outdated, difficult to navigate, or does not exist. Here are the Top 5 Business Website Design Tips that will help your brand succeed online:
A Nielsen Study reported 92% of consumers trust recommendations from family and friends over all other advertising.
The power of a personal referral or testimonial can be a crucial factor when someone is making a purchasing decision. So how do you get your clients telling the world how amazing your products, services or expertise are? Social media for business is the first place to start.
Direct mail marketing and the art of attracting your audience.
While social media and SEO dominate the marketplace for techniques to build your brand, don’t neglect or abandon your offline audience who still pine for paper! A personalized postcard full of (tangible) money-saving coupons is still one of the most effective ways to brand. So what factors are most important when planning and executing a direct mail marketing campaign?
Being an educated print buyer can save your company big bucks when it comes to deciding between digital vs. offset printing.
How Do Presidential Promotions Effect the Polls? With the election behind us, we thought it would be a great time to analyze what promotions may have influenced our voting decision.
From heated debates on job creation and taxation, each Presidential candidate in 2012 had a clear strategy to reach those most likely to vote for their party. Presidential promotions and personalized products were prevalent through each campaign. This was also the first election in which social media played a pivotal role in their promotions. What issues evoked the most emotion from you? How was the message reinforced by their advertising? What medium was your decision influenced by? Take a look at the list below to see the many ways each candidate used to reinforce their corporate identity:
“People ignore design that ignores people.” -Frank Chimero
While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.
Online advertising is the new phone book.
As the world consumes iPhones, iPads, and iPods at a rapidly accelerating pace, it appears we are moving to a paperless society in which your product or service will need to be advertised through magic screens and megapixels to maintain market share. Just don’t go investing every penny of your marketing budget in online advertising just yet… and here’s why: