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The Rise of Interactive Storytelling In Digital Marketing
With more businesses catching on to the importance and potential ROI of digital marketing, the Internet is being flooded with original content creation. The competition is stiff for standing out and attracting consumer’s eyes and clicks. What used to a relatively easy thing to do is requiring more analytical research and in-depth creative processing for…
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Marketing Technology Your Business Should Be Using
Maybe traditional media and word of mouth have been successful in driving new leads to your business for decades. Maybe sales are growing without the aid of a dominating online presence, tweets about your brand, or an effective email marketing campaign. But, if your competition has a better grasp of today’s trends and tomorrow’s technology,…
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The Sweet Symphony of Successful Marketing
A lot of stress has been placed on the digital aspect of marketing in the past decade. However, it takes more than a beautiful website to win over every consumer. A concert of channels and media must work together to form a consistent message and sound, like an orchestra. When each piece is in tune…
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Why Great Design Matters To Your Business
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” -Howard Luck Gossage Great design can be the difference between communicating your message or losing your audience. Many judge a book by it’s cover, and many consumers judge a brand by it’s marketing. Businesses that want to compete in today’s marketplace need to…
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Four Elements To A Successful 2016 Content Marketing Strategy
With more consumers spending time online and on social media sites, 2016 is as good of a time as ever to ramp up your content marketing efforts. Many small to medium-sized businesses struggle to keep up with the competition’s million dollar marketing budgets, especially in a less than perfect economy. The good news is that…
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Best Practices & Strategies For YouTube Optimization
With a user base of over 1 billion, YouTube is the second largest search engine in the world, with hundreds of millions of hours spent watching videos on a daily basis. When looking at YouTube from a business marketing perspective, it’s one of those social platforms that have unlimited potential and can be easily seen in…
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Content Marketing Is Still King
Here ye, here ye! Content marketing is still King! From captivating case studies to viral videos, your content marketing strategy can make or break your company’s visibility online. To understand this better, let’s start off with the most important search engine statistic related to content marketing:
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Time Management Tools For Marketing
Using time management tools for marketing your business can have a dramatic impact on your bottom line. “It is the time you’ve wasted for your rose that makes your rose so important.” – Antoine de Saint-Exupéry, The Little Prince Finding time on a weekly basis to market your business can be a difficult task. 38% of bloggers…
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4 Ways To Win At Small Business Marketing
Many small business owners have little to no experience in marketing, design, or how to cost-effectively promote their business in today’s digital age. Some may have started their company years ago when phone books were the go-to search engine, and social media marketing was non-existent. Without an in-house marketing department or the budget to hire…
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99 Problems But A Blog Ain’t One
The year is ’94 and I’m in sophomore Algebra writing song lyrics instead of solving complex equations. Around the same time, Justin Hall creates Links.net, what is now recognized as the first blog ever published online. Two decades later, blogging has become one of the most powerful content marketing tools for any size business to reach over 3.17 billion internet…