If you’re looking to increase search rankings for your business but don’t have a huge budget, start with the basics. There are many easy and free or low-cost techniques to begin building a more visible brand online which can have a significant impact on search engine rankings. Here are just a few that can be done internally, quickly and with little to no financial commitment.
While attempting to develop a super-strong adhesive at 3M, a scientist accidentally created a low-tack, reusable and pressure-sensitive one. Without a functional purpose at the time, the idea as a paper reminder circulated internally at 3M until Press n’ Peel was released in 1977. With poor sales, that name didn’t stick; thus the Post-it Note was born. Ironically, I used one to remind me to write this post tonight!
The dream team presents five eye-opening statistics to help our readers make more informed marketing decisions in 2015. Here are 5 marketing stats you should know!
Non-woven tote bags are a personal favorite of ours for many reasons. First, in event settings, the right design and quality material can almost guarantee attendees will be excited to become walking billboards for your brand. Let them throw your competition’s marketing materials in a sturdy tote with your company logo to gain an edge in overall visibility. From the initial gifting and physical handing of the tote to the receiver, to the benefit it provides them lugging around catalogs and product samples all weekend, non-woven tote bags continue to promote your brand long after the initial event. Many are kept for two to three years and in high traffic areas such as kitchens and vehicles. With the recent plastic bag bans in several cities, eco-friendly alternatives like the non-woven are certain to become more prevalent in the retail environment.
Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster. Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays. Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques:
Over 35% of promotional products are kept for two years or more, but how many come with a lifetime guarantee? With your logo laser engraved on any of Mag-Lite’s flashlights, world-renowned for their durability and dependability, you can build a lifetime of positive interactions with the receiver by gifting a functional and fantastic promotional product to reinforce your brand.
Advertising can be expensive. Radio spots, magazine spreads, pay-per-click advertising; they can costs thousands of dollars to implement. But what if I told you advertising on a human being costs less than a nickel per person?
82% of consumers and small business owners turn to the internet first for information about local companies.
Your business website design is either going to capture this consistently growing audience of tech-savvy consumers, or lose these leads to online competition with a more effective web presence. Converting new visitors to loyal customers will be a challenge if your site is outdated, difficult to navigate, or does not exist. Here are the Top 5 Business Website Design Tips that will help your brand succeed online:
The dream team has done it again. The evolution of the dream ink logo continues as we give it the 3D treatment! We have always kept a “similar” look to the logo over the years, finding a fitting process to improve it every few years. We also created other versions we will debut later in the year; just “think ink!” Thanks to advancements in print technology, printing a full color 3D logo is quick and affordable. Since most businesses are moving to the web with their marketing budgets, a 3D logo design is a great way to stand out from the competition.
A Nielsen Study reported 92% of consumers trust recommendations from family and friends over all other advertising.
The power of a personal referral or testimonial can be a crucial factor when someone is making a purchasing decision. So how do you get your clients telling the world how amazing your products, services or expertise are? Social media for business is the first place to start.