With a user base of over 1 billion, YouTube is the second largest search engine in the world, with hundreds of millions of hours spent watching videos on a daily basis.
When looking at YouTube from a business marketing perspective, it’s one of those social platforms that have unlimited potential and can be easily seen in a space that your business needs to have some sort of presence on. While having access to its massive audience seems fantastic, the challenge that presents itself is how to break through the 300 new hours of video content uploaded to YouTube every day and catch the attention of not only a decent sized audience but the audience that you want to target. Below are some best practices for optimizing your YouTube content and profile to set your business up for success on this ever-growing video platform.