More content is being produced in 48 hours than was produced from the beginning of time until 2003, according to Google’s Eric Schmidt.
Think about that fact for a moment. It gives you a tiny glimpse at the vast size and growth rate of the Internet. This trend allows for endless possibilities to grab the attention of your reader. It opens the door to a new way to brand your business and engage with your customer.
But it also means that you need to be producing high-value content that your readers will significantly benefit from. They have choices. If the writing is off or the subject matter is irrelevant, they can close the tab or move on to the next search result. Either way, you lose.
The Importance of Content Marketing
Providing that constant value for your audience is a great way to grab their attention and create stronger customer relationships. According to Hubspot, marketers who blog receive 67 percent more leads than those who don’t.
It has become an effective method for companies looking to increase their audience and strengthen customer relationships for these reasons. Forbes has compiled 35 statistics designed to give you a picture of what at winning content marketing strategy might look like for your company.
Content marketing gives you a way to level the playing field with companies that might be approaching their marketing with a six-figure budget. It offers a way to generate visibility, improve customer relationships and strengthen your bottom line.
You don’t need to make a huge ad buy. You don’t need to work your PR magic to attain news stories in all the major papers. You can build your audience and tell your business’s story right from your website. You control the message and the platform, giving small to medium sized businesses a new advantage.
Producing quality content that speaks to your audience will help your business grow. While this strategy has been around for a few years, it is working strong for businesses and organizations in 2016. Democratic presidential nominee Bernie Sanders built his campaign largely with content marketing. Many businesses thrive on it.
What is your company doing right now to take advantage of your digital platform? What are you doing to engage your customer base, and provide the kind of content that will grow your audience? Have you considered hiring a marketing agency to help you tell your story?