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Feature In Counselor Magazine for Corporate Apparel

Looking for the latest trends in custom and corporate apparel?

From glow-in-the-dark t-shirts to corporate apparel, dream ink’s fashionable creative team works with an amazing group of local, quality-conscious screen printers and embroidery experts in creating unique uniforms, team gear and personalized products with your logo.  Jason McSweeney, President of dream ink, was recently interview for Counselor magazine.  Here is an excerpt from the article on corporate apparel and specialty screen printing:

“Each Halloween for the past several years, Jason McSweeney, president of dream ink, has done an order of about 150 shirts for the Haunts Against Hunger Charity in Chicago.  But this year, he enhanced it by adding glow-in-the-dark elements to the shirt.  “We didn’t change the design much, but we got so many compliments on it,” he says.  “When you’re talking about branding now, people want something that’s unique- something that’s one in a million and designed specifically for them.”

Distributors have also found that clients are asking more often for their corporate apparel to be personalized in some way.  Another of McSweeney’s client is a fitness center that runs a bootcamp program for those looking for a more disciplined approach to their exercise regimen.  McSweeney helped the client put together promotional packages to give to those who signed  on for longer programs, and is now looking to embroider shirts with the members names.

Read the full article here.


About the Author

Jason McSweeney

Jason is the founder, Marketing Mastermind and lead content creator here at dream ink. His number one goal is helping businesses build their brand with creative, effective and memorable advertising.