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An image of the Google search bar with increase search engine rankings

Increase Search Engine Rankings

If you’re looking to increase search rankings for your business but don’t have a huge budget, start with the basics. There are many easy and free or low-cost techniques to begin building a more visible brand online which can have a significant impact on search engine rankings. Here are just a few that can be done internally, quickly and with little to no financial commitment.

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5 Marketing Stats You Should Know

The dream team presents five eye-opening statistics to help our readers make more informed marketing decisions in 2015.  Here are 5 marketing stats you should know!

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Trade Show Techniques That Work

Investing employee time and your marketing budget in a trade show booth without effective trade show techniques can be a disaster.  Your goal should be to create as many positive interactions as possible, whether it be a through conversation or your marketing materials and displays.  Here are just a few ways to enhance ROI and build brand loyalty with basic trade show techniques:

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Top 5 Business Website Design Tips

82% of consumers and small business owners turn to the internet first for information about local companies.

Your business website design is either going to capture this consistently growing audience of tech-savvy consumers, or lose these leads to online competition with a more effective web presence.  Converting new visitors to loyal customers will be a challenge if your site is outdated, difficult to navigate, or does not exist.  Here are the Top 5 Business Website Design Tips that will help your brand succeed online:

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People on electronic devices using social media & online reviews

Social Media & Online Reviews = People Power

A Nielsen Study reported 92% of consumers trust recommendations from family and friends over all other advertising.  

The power of a personal referral or testimonial can be a crucial factor when someone is making a purchasing decision.  So how do you get your clients telling the world how amazing your products, services or expertise are?  Social media for business is the first place to start.

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Picture frame with mailbox on green background for mastering the art of direct mail marketing

Mastering The Art of Direct Mail Marketing

Direct mail marketing and the art of attracting your audience.

While social media and SEO dominate the marketplace for techniques to build your brand, don’t neglect or abandon your offline audience who still pine for paper!  A personalized postcard full of (tangible) money-saving coupons is still one of the most effective ways to brand.  So what factors are most important when planning and executing a direct mail marketing campaign?

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Digital vs. Offset Printing

Being an educated print buyer can save your company big bucks when it comes to deciding between digital vs. offset printing.

Thanks to advancements in digital print technology, you have more options than ever before to advertise with high-quality collateral. Knowing the advantages and limitations between digital vs. offset printing can save your company thousands of dollars, and a bottle of Tylenol! Deciding factors can be your artwork, order frequency and deadline requirements. One example is that heavy ink coverage can be troublesome for a digital machine. Offset printing will yield a much better quality, but a higher price on smaller quantities. You may need to decide if quality or price more important.

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Presidential Promotions From 2012

How Do Presidential Promotions Effect the Polls?  With the election behind us, we thought it would be a great time to analyze what promotions may have influenced our voting decision.

From heated debates on job creation and taxation, each Presidential candidate in 2012 had a clear strategy to reach those most likely to vote for their party.  Presidential promotions and personalized products were prevalent through each campaign.  This was also the first election in which social media played a pivotal role in their promotions.  What issues evoked the most emotion from you?  How was the message reinforced by their advertising?  What medium was your decision influenced by?  Take a look at the list below to see the many ways each candidate used to reinforce their corporate identity:

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Woman drinking coffee wondering about choosing the right designer

Choosing The Right Designer

“People ignore design that ignores people.” -Frank Chimero

While the phrase “Don’t judge a book by its cover” is often advised, rarely do our brains practice this theory in making purchasing decisions. We often gravitate towards products with the most attractive packaging, sold by the most recognizable (and inherently trusted) brands. This is why choosing the right designer for your marketing materials is essential to developing an effective brand image with memorable ad campaigns that will not only connect with your target audience but help convert them to loyal customers.

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Person looking at phone book pages on computer screen for online advertising

Digitally Speaking – Online Advertising

Online advertising is the new phone book.

As the world consumes iPhones, iPads, and iPods at a rapidly accelerating pace, it appears we are moving to a paperless society in which your product or service will need to be advertised through magic screens and megapixels to maintain market share.  Just don’t go investing every penny of your marketing budget in online advertising just yet… and here’s why:

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